Luke Lunhua Mao, Ph.D.
mao-presentation.pdf
mao-publication.pdf
Luke Mao, Ph.D. from University of Florida, is an Associate Professor of Sport Administration. His primary research interests are econometric and behavioral analyses of consumption practices in sports domains, including sponsorship, spectatorship, gambling, sports participation, and services. He has published his research in various peer-reviewed journals. His professional memberships include the North American Society for Sport Management (NASSM) and Sport Marketing Association (SMA).
