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Todd L. Seidler, Ph.D.

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Todd Seidler is former department chair and currently the Coordinator of the graduate program in Sport Administration at the University of New Mexico. He received his Bachelor's degree in Physical Education from San Diego State University and taught and coached in high school. He then went on to graduate school and earned his Masters and Ph.D. in Sports Administration from the University of New Mexico. Prior to returning to U.N.M., Dr. Seidler spent six years as the coordinator of the graduate Sports Administration program at Wayne State University and two years as the coordinator of the undergraduate Sport Management Program at Guilford College in North Carolina. He is a past-president of the Sport and Recreation Law Association (SRLA) and served as the Executive Director of SRLA for ten years. Dr. Seidler's primary areas of interest include risk management and legal issues in sport and in planning and managing sports facilities. He is active as a consultant on risk management and facility safety for sport and recreation and frequently presents, publishes, and teaches classes such as Risk Management in Sport, Legal Aspects of Sport and Sport Facility Planning and Design.

John Barnes, Ph.D.

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Professor, Program Coordinator


Dr. John Barnes is a professor of Sports Administration who came to the University of New Mexico after serving in the same capacity at Barry University in Miami, Florida. He received his doctorate in Sports Administration from UNM in 2004. Prior to earning his Ph.D., Dr. Barnes obtained a Master of Science degree in kinesiology from UNLV and a Bachelor of Science degree in physical education from California State Polytechnic University, Pomona.

Dr. Barnes worked for many years in athletics as an athletic trainer. His experience involved work at the high school, college, and professional levels. This included three years in the California Angels organization and one season with the Montreal Expos double-A team in Harrisburg, PA. He was also the head athletic trainer at Chaffey College for ten years. Additionally, Dr. Barnes worked in the pharmaceutical industry as a territory representative for Wyeth-Ayerst Labs.

Courses that Dr. Barnes has taught include Financing Sport, Sport Marketing, College Athletic Governance, Consumer Behavior, and Managing the Sport Enterprise. He has written and researched on the subjects of NCAA policy, disability policy in sport, and sport marketing.

Edward Horne, Ph.D.

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Assistant Professor


Edward Horne, Ph.D. is an Assistant Professor of Sport Administration having completed his PhD from the University of Illinois at Urbana-Champaign in 2019. His primary research interests focus on sport development systems and the key actors within sport systems. Dr. Horne is particularly interested in studying how private sport development systems are impacted by the market-driven private sport industry. Dr. Horne has published his research in top-tier peer-reviewed journals, including European Sport Management Quarterly and Sport Management Review. He currently serves as the Book Review Editor for the Journal of Sport Management, and is an Editorial Board Member for the Journal of Issues in Intercollegiate Athletics and the Journal of Amateur Sport. His professional memberships include the North American Society for Sport Management (NASSM),the College Sport Research Institute (CSRI), and the Sport Marketing Association.

Dr. Horne is originally from the United Kingdom and is a former Division II All-American tennis player. His professional experience includes coaching tennis in both the United States and United Kingdom, and a stint with the International Tennis Federation in Valencia, Spain.

Luke Lunhua Mao, Ph.D.

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Associate Professor


Luke Mao, Ph.D. from University of Florida, is an Associate Professor of Sport Administration. His primary research interests are econometric and behavioral analyses of consumption practices in sports domains, including sponsorship, spectatorship, gambling, sports participation, and services. He has published his research in various peer-reviewed journals. His professional memberships include the North American Society for Sport Management (NASSM) and Sport Marketing Association (SMA).