Faculty
Todd L. Seidler, Ph.D.

Professor
- Background:
- Todd Seidler is former department chair and currently the Coordinator of the graduate program in Sport Administration at the University of New Mexico. He received his Bachelor's degree in Physical Education from San Diego State University and taught and coached in high school. He then went on to graduate school and earned his Masters and Ph.D. in Sports Administration from the University of New Mexico. Prior to returning to U.N.M., Dr. Seidler spent six years as the coordinator of the graduate Sports Administration program at Wayne State University and two years as the coordinator of the undergraduate Sport Management Program at Guilford College in North Carolina. He is a past-president of the Sport and Recreation Law Association (SRLA) and served as the Executive Director of SRLA for ten years. Dr. Seidler's primary areas of interest include risk management and legal issues in sport and in planning and managing sports facilities. He is active as a consultant on risk management and facility safety for sport and recreation and frequently presents, publishes, and teaches classes such as Risk Management in Sport, Legal Aspects of Sport and Sport Facility Planning and Design.
Luke Lunhua Mao, Ph.D.

Associate Professor
- E-mail:
- lmao@unm.edu
- CV:
- luke-mao-cv.pdf
mao-presentation.pdf
mao-publication.pdf - Website:
- www.unm.edu/~lmao
- Background:
Luke Mao, Ph.D. from University of Florida, is an Associate Professor of Sport Administration. His primary research interests are econometric and behavioral analyses of consumption practices in sports domains, including sponsorship, spectatorship, gambling, sports participation, and services. He has published his research in various peer-reviewed journals. His professional memberships include the North American Society for Sport Management (NASSM) and Sport Marketing Association (SMA).
Emeritus Faculty
John Barnes, Ph.D.

Professor Emeritus
- Professional Bio:
Dr. John Barnes is a professor emeritus in the sport administration program at the University of New Mexico. Within the program, Dr. Barnes taught graduate-level courses in sport finance, leadership, governance of intercollegiate athletics, and organizational theory.
Prior to entering sport management education, Dr. Barnes worked as an NATA certified athletic trainer. In that capacity he worked for three years with the California (now Los Angeles) Angels, one year with the Montreal Expos (now the Washington Nationals), and for ten years was the head athletic trainer at Chaffey Community College in southern California. In 2010, he was inducted into the Chaffey College Athletic Hall of Fame.
Dr. Barnes has authored or co-authored two dozen articles in peer-review journals and a half dozen more articles in the popular press. His book, entitled Same Players, Different Game: An Examination of the Commercial College Athletics Industry was published in March, 2020 by UNM Press.
Dr. Barnes is a Fulbright Scholar, having taught and conducted research at the Hungarian University of Sport Sciences.
Dr. Barnes holds a Bachelor of Science degree in physical education from California State Polytechnic University, Pomona; a Master of Science degree in kinesiology from University of Nevada, Las Vegas; and a PhD in sports administration from the University of New Mexico.

