Dr. Luotao Lin leads study assessing The New Mexico Double Up Food Bucks (DUFB) program
The New Mexico Double Up Food Bucks (DUFB) program, administered by the New Mexico Farmers’ Marketing Association (NMFMA), allows Supplemental Nutrition Assistance Program (SNAP) participants to double purchases of locally-produced fruits and vegetables, beans/legumes, herbs, and food-producing plants at participating farmers’ markets, grocery stores, and farm stands. According to administrative data, only 26% of SNAP participants in New Mexico utilize the DUFB program. One potential reason for low participation is limited awareness of the DUFB program among SNAP participants.
To better understand this issue, a team of researchers at the University of New Mexico, led by Dr. Luotao Lin from the Department of Individual, Family, & Community Education, partnered with NMFMA to conduct a statewide survey. The study assessed perceptions of DUFB marketing strategies, tactics, and tools, as well as the program's impact on dietary intake among adult SNAP participants in New Mexico.
Among 1,061 survey respondents, the main barriers to participation were lack of awareness about DUFB and uncertainty about how to use DUFB. Radio ads, the DUFB website, billboard ads, and text messages, were well-received marketing tools. Respondents suggested expanding marketing to schools, community centers, and healthcare settings and collaborating with food assistance programs to increase awareness. They also emphasized the need for clear, accessible information for both urban and rural communities. Among 421 DUFB participants, over 70% reported increased fruit and vegetable consumption, affordability, and willingness to try new produce, while 74% noted improved diet quality. These findings highlight the potential of enhanced marketing to boost program awareness, participation, and overall health outcomes.
Dr. Luotao Lin is an Assistant Professor in the Department of Individual, Family, & Community Education
